Beyond Social Media – The Real Use for Big Data Analytics

Do they understand how they must transform their organizations to get the full benefits of big data? Do they see understand that it not just acquiring big data that is important; it is what they do with it that is? Finally do they understand the need for and role of the data scientist? These are the topics of Dr. Claudia Imhoff’s session. Specifically attendees will learn about:

• The characteristics and misconceptions of big data
• The need for “advanced analytics”
• The characteristics of analytically-driven enterprises
• The characteristics of, need for and skill sets of data scientists
• How to get started down the path of analytics